VERAET is a multi-brand holding company focusing on making high-performance products for enthusiasts.
In 2009, VERAET introduced the world’s first luxury watch care brand - WristClean. Since inception, WristClean has become the gold standard in watch care among watch enthusiasts worldwide.
Since then, in addition to the VERAET brand, as well as WristClean, there are several other brands in development: Microsuds, Dirty Little Diamond, Mama Ruff and Papa Ruff.