Who We Are

VERAET is a US-based manufacturer of world-class optics, jewelry, and watch care products. Its proprietary formulas are made in-house, bottled and labeled in its facility located in Hollidaysburg, Pennsylvania USA. 

Founded in 2009 by Don Rothrauff, VERAET has grown from a garage-based business to a world-class supplier to optics, watch, and jewelry manufacturers, service centers, and businesses in over 70 countries.  People around the planet have trusted VERAET's brands to produce excellent results in caring for their optics, watches, and jewelry.

VERAET'S BRANDS ARE:

MICROSUDS / Optics & Lens Care Products

WRISTCLEAN / Watch Care Products

DIRTY LITTLE DIAMOND / Jewelry Care Products