Who We Are

VERAET is a US-based manufacturer of world-class optics, jewelry, and watch care products. With over 16 years of experience, its proprietary formulas are made in-house, bottled and labeled in its facility located in Hollidaysburg, Pennsylvania USA.

Founded in 2009 by Don Rothrauff, VERAET has grown from a garage-based business to a world-class supplier to optics, watch, and jewelry manufacturers, service centers, and businesses in over 70 countries.  People around the planet have trusted VERAET's brands to produce excellent results in caring for their optics, watches, and jewelry.

VERAET'S brands are:

• MICROSUDS / Optics & Lens Care Products
• DIRTY LITTLE DIAMOND / Jewelry Care Products
• WRISTCLEAN / Watch Care Products

OUR NAMESAKE - LOUIS GRAVERAET KAUFMAN

VERAET originates from founder Don Rothrauff's great-great grandfather's name - Louis Graveraet Kaufman.  LGK was an inspirational businessman and titan of American banking, known as the "father of branch banking".  He was known for his ingenuity, kindness, love for nature, and giving back to his community.  To order a book through Barnes & Noble, please <use this link>.

SAINT KATHARINE DREXEL

Saint Katharine Drexel, relative of VERAET founder Don Rothrauff, was the first U.S. Citizen declared a saint in the Catholic Church.  Born into a wealthy family, she decided to pursue a life of service and helping those oppressed.  Read more about her life here.